The Analysis of Return Reverse Logistics Management Strategy Based on B2C Electronic Commerce
Authors
Guogang Li, Weiwei Li
Corresponding Author
Guogang Li
Available Online October 2015.
- DOI
- 10.2991/essaeme-15.2015.162How to use a DOI?
- Keywords
- B2C, electronic commerce, return, reverse logistics.
- Abstract
Under the circumstance of B2C e-commerce, return reverse logistics has become the bottleneck of logistics management, so both businesses and consumers have to establish a sense of return. On the one hand effective return management can improve the business's reputation and image, on the other hand it is an effective way to reduce costs. This paper mainly expounds the concept of reverse logistics, analyzes the reasons for return reverse logistics in B2C e-commerce model, counts and obtains the main reasons for return with questionnaire, and gives a useful return management strategy.
- Copyright
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Guogang Li AU - Weiwei Li PY - 2015/10 DA - 2015/10 TI - The Analysis of Return Reverse Logistics Management Strategy Based on B2C Electronic Commerce BT - Proceedings of the 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering PB - Atlantis Press SP - 757 EP - 761 SN - 2352-5398 UR - https://doi.org/10.2991/essaeme-15.2015.162 DO - 10.2991/essaeme-15.2015.162 ID - Li2015/10 ER -