Investigation and Analysis of Consumption Potential of Clothing Functional Market of Chinese Elderly

DOI

10.2991/essaeme-15.2015.129How to use a DOI?

Keywords

The Elderly, Functional Clothing, Rigid Demand, Living Quality

Abstract

The rise of income level in recent years has also brought changes to consumption concept of urban elderly. They begin to pay much attention to their own health and are willing to spend money on the development of physical health and the creation of self-image. Chinese elderly spend about 150 to 350 Yuan every month on clothing and health care products. From the angle of dress designing researchers, our functional dress designing products should combine the psychological and physical need of the elderly and raise the living quality of them. With the advert of next elderly boom, the market potential for functional clothing is huge.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Yin
PY  - 2015/10
DA  - 2015/10
TI  - Investigation and Analysis of Consumption Potential of Clothing Functional Market of Chinese Elderly
BT  - Proceedings of the 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering
PB  - Atlantis Press
SP  - 605
EP  - 609
SN  - 2352-5398
UR  - https://doi.org/10.2991/essaeme-15.2015.129
DO  - 10.2991/essaeme-15.2015.129
ID  - Yin2015/10
ER  -