Innovation Strategy of Tourism Factory - A case on Taiwan Tea Industry

DOI

10.2991/esm-16.2016.49How to use a DOI?

Keywords

Value chain, innovation strategy, Tourism Factory, tea industry, Highlights tea factory

Abstract

Tourism factories are combination of traditional industries, tourism, services and the experience economy. It is an industry innovation and value-added. This study analyzes the value activities of Tourism factory in Taiwan's tea industry. Identification and application of value chain activities and innovative thinking, in order to find the best strategy for Taiwan's tea industry value innovation. Taiwan tea industry processing technology excellent, to enhance and extend the value chain, enhance the tea industry, diversified development and added value. The wineries in Europe are as an example. Combine Tourism factory in Taiwan tea industry business model. Taiwan tea Tourism factory improve the economic value of agriculture, the development of agriculture experience economy, improve the quality of service activities. In Level 1 and Level 2 for the basic industries, the development of Level 3 travel services industries, the last is a combination of Level 6 industries' development. In this paper, we offer a common value chain analysis of the construction of tea factory Tourism industries, and through personal interviewing, case analysis, to understand Tourism factory industry value chain activities to achieve the value of innovation strategy. The study is Taiwan tea industry Tourism Factory owners. Findings provide Tourism factory and the specific approach by the tea industry innovation strategy as a future reference for the management plan.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shao-Chieh Lin
AU  - Tain-Fung Wu
PY  - 2016/08
DA  - 2016/08
TI  - Innovation Strategy of Tourism Factory - A case on Taiwan Tea Industry
BT  - Proceedings of the 2016 International Conference on Engineering Science and Management
PB  - Atlantis Press
SP  - 212
EP  - 215
SN  - 2352-5401
UR  - https://doi.org/10.2991/esm-16.2016.49
DO  - 10.2991/esm-16.2016.49
ID  - Lin2016/08
ER  -