Proceedings of the 2023 2nd International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2023)

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The Impact of the Guangdong-Hong Kong-Macao Greater Bay Area on Guangdong Real Estate

Authors
Yangfan Feng1, *
1Macau University of science and technology, Macau, China
*Corresponding author. Email: 2009853tk011001@student.must.edu.mo
Corresponding Author
Yangfan Feng
Available Online 10 October 2023.
DOI
10.2991/978-94-6463-268-2_12How to use a DOI?
Keywords
Guangdong-Hong Kong-Macao Greater Bay Area (GBA); Guangdong Real estate; Logan Group; COVID-19; SWOT
Abstract

The Guangdong-Hong Kong-Macao Greater Bay Area is a popular topic contemporarily and some researchers have created some studies on the impact of the Guangdong-Hong Kong-Macao Greater Bay Area on Guangdong real estate, but these studies lack a specific object and with the emergence of new crowns previous studies no longer reflect the current market and there is a certain research gap. This article takes the Logan Group as the subject, and uses SWOT analysis method and the five forces model to analyze the data before and after the establishment of the Greater Bay Area and the emergence of the epidemic. It is found that the Greater Bay Area has had some positive impact on both Guangdong Real Estate Company and Logan, but there are differences in the responses to the epidemic due to the specificity of the company's case. The essay offers some recommendations on four aspects: environment, technology, policy, and market. Overall, the Greater Bay Area has had some positive impact on Guangdong real estate companies, but the help to real estate during the epidemic is minimal, even though for companies that are deeply involved in the Greater Bay Area, regional collaboration has enabled them to emerge from the effects of the epidemic more quickly.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 2nd International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
10 October 2023
ISBN
978-94-6463-268-2
ISSN
2352-5428
DOI
10.2991/978-94-6463-268-2_12How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yangfan Feng
PY  - 2023
DA  - 2023/10/10
TI  - The Impact of the Guangdong-Hong Kong-Macao Greater Bay Area on Guangdong Real Estate
BT  - Proceedings of the 2023 2nd International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2023)
PB  - Atlantis Press
SP  - 86
EP  - 96
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-268-2_12
DO  - 10.2991/978-94-6463-268-2_12
ID  - Feng2023
ER  -