The Promoting Effect of E-commerce Live Streaming on Import Cross-Border E-commerce

DOI

10.2991/978-94-6463-052-7_152How to use a DOI?

Keywords

import cross-border e-commerce; live streaming

Abstract

The popularity of e-commerce live streaming has gradually spread to the field of import cross-border e-commerce. In the future, with the further expansion of import cross-border e-commerce scale, the competition of import cross-border e-commerce live streaming will be more intense. Combined with the characteristics of import cross-border e-commerce and e-commerce live streaming, this paper analyzes the promoting effect of e-commerce live streaming on import cross-border e-commerce from four dimensions: information transmission, service efficiency, social interaction and entertainment, system function. The analysis shows that live streaming can effectively promote the purchase of import cross-border e-commerce consumers in these four aspects. In information transmission, information asymmetry can be reduced and the trust of import cross-border e-commerce consumer can be effectively increased. In service efficiency, it can efficiently solve the numerous and different inquiries of import cross-border e-commerce consumers and reduce customer churn. In social interaction and entertainment, the interest in consumption of import cross-border e-commerce goods can be increased. In system functions, the purchase process is simplified and the time cost of import cross-border e-commerce consumers is reduced.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Qian Li
AU  - Zhijun Zhou
AU  - Kai Xia
PY  - 2022
DA  - 2022/12/27
TI  - The Promoting Effect of E-commerce Live Streaming on Import Cross-Border E-commerce
BT  - Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
PB  - Atlantis Press
SP  - 1366
EP  - 1373
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-052-7_152
DO  - 10.2991/978-94-6463-052-7_152
ID  - Li2022
ER  -