Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)

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Investment Risk Analysis of Typeform Company Based on POCD Model

Authors
Sijie Jiang1, 2, *
1Business School Macquarie University Sydney, Sydney, 2113, Australia
2School of Finance and Trade, Zhuhai University of Science and Technology, Zhuhai, 519000, China
*Corresponding author. Email: sijie.jiang1@students.mq.edu.au
Corresponding Author
Sijie Jiang
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-052-7_120How to use a DOI?
Keywords
Online form creation; POCD theoretical framework; Market share; financing scale
Abstract

This article intends to analyze the investment risk of the current hot Online survey Services industry, taking the leading enterprise Typeform as an example, and using the POCD theoretical model framework to conduct specific case analysis. In terms of personnel, Typeform has a relatively professional management team and a wealth of relevant industry experience, but it is not outstanding. In the dimension of opportunity, the company has an advantage and has an excellent customer service team. In the dimension of context, Typeform's advantage is not obvious. Although there are few competitors at the same level, the similarity is high and the competition pressure is high. Finally, in terms of DEAL, the company has an advantage and has no bad transaction records. At the same time, the customer response was very good.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
978-94-6463-052-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-052-7_120How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sijie Jiang
PY  - 2022
DA  - 2022/12/27
TI  - Investment Risk Analysis of Typeform Company Based on POCD Model
BT  - Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
PB  - Atlantis Press
SP  - 1069
EP  - 1079
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-052-7_120
DO  - 10.2991/978-94-6463-052-7_120
ID  - Jiang2022
ER  -