Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)

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Psychology Analysis of Investors from the Perspective of Behavioral Finance

Authors
Zizhen Cheng1, *
1The University of British Columbia, Endowment Lands, Canada
*Corresponding author. Email: chengziz@student.ubc.ca
Corresponding Author
Zizhen Cheng
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-052-7_83How to use a DOI?
Keywords
behavioral finance; investor; psychology; stock
Abstract

With the continuous expansion and integration of the securities market, the efficient market hypothesis of traditional finance can no longer fully explain the changeable psychology of investors. Behavioral finance and traditional finance are constantly colliding. Knowing various risk indicators and returns, how investors will make choices is the core of behavioral finance. This paper rationally explored investor personality traits and emotional decision-making, the causes of cognitive errors, mental accounting effects, and investment portfolio recommendations. This paper added more explanations and case studies on the basis of some theories put forward by economists. It includes some economic problems existing in traditional finance, the collision between traditional finance and behavioral finance, and the contradiction of efficient market and rational expectations. And also analyze some personal traits in investment psychology, like the cognitive bias, overconfidence, bystander effect, and other traits. Finally, some investment suggestions are put forward to help investors better build psychological accounts.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
27 December 2022
ISBN
978-94-6463-052-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-052-7_83How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zizhen Cheng
PY  - 2022
DA  - 2022/12/27
TI  - Psychology Analysis of Investors from the Perspective of Behavioral Finance
BT  - Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
PB  - Atlantis Press
SP  - 727
EP  - 733
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-052-7_83
DO  - 10.2991/978-94-6463-052-7_83
ID  - Cheng2022
ER  -