Research on the Marketing Strategy Under the Castle—Taking Disney as an Example

DOI

10.2991/978-94-6463-052-7_7How to use a DOI?

Keywords

Trigger; Action; variable reward; Investment; Disney

Abstract

The research background of this article is based on the development of Disney from 1956 to 2022. In this essay, The research will mainly analyze Disney's successful marketing strategy from four aspects: trigger, action, variable reward, and investment. In this process, this paper also enumerates many examples and analyses, and explanations in real life. The main data sources are collected through two books which are Hooked and What Money Can’t Buy, China HowNet, and Google academic. Finally, this paper will analyze why Disney's marketing is so successful and Disney's potential market boundary through the above methods.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Yujie Zhou
PY  - 2022
DA  - 2022/12/27
TI  - Research on the Marketing Strategy Under the Castle—Taking Disney as an Example
BT  - Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
PB  - Atlantis Press
SP  - 53
EP  - 57
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-052-7_7
DO  - 10.2991/978-94-6463-052-7_7
ID  - Zhou2022
ER  -