Insta360 Catches the Wave of Industry Growth

Factors of Insta360’s Success

DOI

10.2991/978-94-6463-052-7_46How to use a DOI?

Keywords

Global panoramic camera market; Business model; Technological strategies; Marketing strategies; Key competencies

Abstract

The global panorama camera industry has four main waves: virtual reality consumption, short video, outdoor economy, and camera imaging technology. The main consumer panorama camera companies in the world are Insta360 in China, Ricoh in Japan, and GoPro in the United States. This paper discusses the uniqueness of Insta360 in the market by focusing on business model, five forces analysis and key competitiveness, and finds that its advantages come from innovation-driven growth strategy, carefully selected marketing strategy and sensitivity to customers’ pain points in the process of product development and innovation.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wenjing Xiong
PY  - 2022
DA  - 2022/12/27
TI  - Insta360 Catches the Wave of Industry Growth
BT  - Proceedings of the 2022 International Conference on Economics, Smart Finance and Contemporary Trade (ESFCT 2022)
PB  - Atlantis Press
SP  - 401
EP  - 407
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-052-7_46
DO  - 10.2991/978-94-6463-052-7_46
ID  - Xiong2022
ER  -