Study on the Usage and Satisfaction of Mobile Reading Behaviors of College Students—A Case Study of JD Reading App

DOI

10.2991/assehr.k.191206.056How to use a DOI?

Keywords

mobile reading App, use and satisfaction theory, college students, JD reading App (campus version)

Abstract

With the arrival of the era of universal reading, the reading style of the new generation of digital aborigines is also changing. Mobile reading apps are becoming more and more convenient and fragmented ways and platforms for the younger generation to acquire knowledge and read. Based on the specific case study of college students on campus reading App, through questionnaire survey and focus group interviews, peep at the reading motivation and demand satisfaction of college students,, reviewing JD reading App (campus version) in between the common types of mobile reading App and academic mobile reading library App, whether can meet the reading needs of students in colleges and universities, and puts forward some corresponding optimization of contemporary college students in China mobile reading behavior model of mobile reading development suggestions.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xueyan Cao
AU  - Yiting Feng
PY  - 2019
DA  - 2019/12/12
TI  - Study on the Usage and Satisfaction of Mobile Reading Behaviors of College Students—A Case Study of JD Reading App
BT  - Proceedings of the 2nd International Workshop on Education Reform and Social Sciences (ERSS 2019)
PB  - Atlantis Press
SP  - 280
EP  - 284
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.191206.056
DO  - 10.2991/assehr.k.191206.056
ID  - Cao2019
ER  -