Proceedings of the 2nd International Workshop on Education Reform and Social Sciences (ERSS 2019)

Research on the International Communication Strategy of New Filial Piety Culture

Authors
Xiying Fan
Corresponding Author
Xiying Fan
Available Online 12 December 2019.
DOI
10.2991/assehr.k.191206.051How to use a DOI?
Keywords
new filial piety culture, international communication, strategy, research
Abstract

Filial piety culture is the nuclear content of Chinese culture. It reflects the spiritual outlook of the Chinese nation and conveys the beautiful feelings of the Chinese people. The international spread of filial piety culture is of great significance for the spread of the splendid Chinese culture. However, there are problems in the external communication of filial piety culture, such as the poor quality of teachers’ teaching Chinese as a foreign language, the lack of sufficient content of filial piety culture in Chinese teaching materials, the relative lag of filial piety culture website construction, and the lack of attraction of filial piety culture content and form. Therefore, the author proposes a new international communication strategy of filial piety culture, including improving the level of teachers of Chinese as a foreign language, selecting Chinese teaching materials, promoting new filial piety culture, showing the trend of the times, docking new filial piety culture and strengthening the construction of filial piety culture pages, and intensifying network and film and television communication.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Workshop on Education Reform and Social Sciences (ERSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
12 December 2019
ISBN
978-94-6252-857-4
ISSN
2352-5398
DOI
10.2991/assehr.k.191206.051How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xiying Fan
PY  - 2019
DA  - 2019/12/12
TI  - Research on the International Communication Strategy of New Filial Piety Culture
BT  - Proceedings of the 2nd International Workshop on Education Reform and Social Sciences (ERSS 2019)
PB  - Atlantis Press
SP  - 253
EP  - 256
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.191206.051
DO  - 10.2991/assehr.k.191206.051
ID  - Fan2019
ER  -