An Empirical Study on the Influencing Factors of Tourists' Cultural Tourism Decision-Making

DOI

10.2991/erms-18.2018.64How to use a DOI?

Keywords

Tourist decision making, Culture-oriented travel, Influencing factor

Abstract

A total of 500 tourists with cultural tourism experience or motivation were investigated, of which 466 were valid. Using SPSS 19.0, the factors Pearson correlation and regression analysis were carried out on the data collected from the questionnaire. The results showed that tourist's cultural tourism decision was influenced by five factors: publicity, price level, cultural connotation, environment atmosphere and emotional demand. And these five factors have significant correlation with tourists' cultural tourism decision-making. Only by strengthening the propaganda and promotion of cultural tourism, excavating and promoting the cultural connotation of cultural tourism scenic spots, creating a good atmosphere of cultural tourism environment and perfecting the price forming mechanism of cultural tourism market, can the quality of cultural tourism decision-making be improved.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yu-fei Zhang
AU  - Hui-ying Chen
PY  - 2018/04
DA  - 2018/04
TI  - An Empirical Study on the Influencing Factors of Tourists' Cultural Tourism Decision-Making
BT  - Proceedings of the 2018 International Conference on Education Reform and Management Science (ERMS 2018)
PB  - Atlantis Press
SP  - 363
EP  - 370
SN  - 2352-5398
UR  - https://doi.org/10.2991/erms-18.2018.64
DO  - 10.2991/erms-18.2018.64
ID  - Zhang2018/04
ER  -