Research on Quality Evaluation of Rural Hotel Based on Factor-Cluster Analysis

A Case Study of 116 Star-rated Rural Hotels in Chengdu

DOI

10.2991/assehr.k.210513.083How to use a DOI?

Keywords

Star-rated rural hotels, Quality evaluation, Factor analysis, Cluster analysis, Chengdu

Abstract

This paper studies the field survey data to extracts the accommodation condition factor, safety responsibility factor, market reputation factor and service quality factor by factor-cluster analysis. We calculate scores and rankings of a single factor and comprehensive factor of rated star rural hotels by districts and all single star rural hotels in Chengdu. We cluster star rural hotels into three categories: comprehensive, general and differential. And then we analyze the correlation between the rating and quality of rural hotels. Finally, we put forward corresponding suggestions for improving the quality of star-rated rural hotels.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yao Long
AU  - Ping Huang
AU  - Yanjun Liu
AU  - Zhenzhen Li
AU  - Biao Zhang
PY  - 2021
DA  - 2021/05/14
TI  - Research on Quality Evaluation of Rural Hotel Based on Factor-Cluster Analysis
BT  - Proceedings of the 6th International Conference on Education Reform and Modern Management (ERMM 2021)
PB  - Atlantis Press
SP  - 363
EP  - 368
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210513.083
DO  - 10.2991/assehr.k.210513.083
ID  - Long2021
ER  -