Strategic Management in the Online Environment. Building Firm Celebrity through Social Media

DOI

10.2991/ermm-19.2019.29How to use a DOI?

Keywords

Strategic management, Social media, Firm celebrity

Abstract

The impact of social media has increased over the years so the necessity of building a business in this environment is crucial, thinking about this aspect targets all the marketing points. The aim of this paper is to describe in a fundamental manner the main elements that come into play when we think about the strategic management that should take place in the online environment in order to build and maintain the image of a company (specifically SMEs).

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mihai Caramihai
AU  - Andrei Dusa
PY  - 2019/11
DA  - 2019/11
TI  - Strategic Management in the Online Environment. Building Firm Celebrity through Social Media
BT  - Proceedings of the 2019 5th International Conference on Education Reform and Modern Management (ERMM 2019)
PB  - Atlantis Press
SP  - 146
EP  - 150
SN  - 2352-5398
UR  - https://doi.org/10.2991/ermm-19.2019.29
DO  - 10.2991/ermm-19.2019.29
ID  - Caramihai2019/11
ER  -