Model Systems and Models of Public Relations

DOI

10.2991/ermm-15.2015.104How to use a DOI?

Keywords

public relations, PR; models, model systems, marketing, communication

Abstract

Common practise claimed, that there should be stated certain models in outline for relations with public. The most important need is anchorage of united and strategic form of public relations, which will be integrated into the complex marketing communication of an organization. This need is reflected only in individual models of public relations, which can vary according to needs of an organization.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Matus Straciak
AU  - Ivana Butoracová Sindleryová
PY  - 2015/04
DA  - 2015/04
TI  - Model Systems and Models of Public Relations
BT  - Proceedings of the 2015 International Conference on Education Reform and Modern Management
PB  - Atlantis Press
SP  - 395
EP  - 397
SN  - 2352-5398
UR  - https://doi.org/10.2991/ermm-15.2015.104
DO  - 10.2991/ermm-15.2015.104
ID  - Straciak2015/04
ER  -