Proceedings of the 2014 International Conference on Education Reform and Modern Management

A Study of the Functions and Pitfalls of Design Leadership How Leadership of the Creative Industry Attains Effectiveness

Authors
Jie Ren, Fangfang Bao
Corresponding Author
Jie Ren
Available Online January 2014.
DOI
10.2991/ermm-14.2014.111How to use a DOI?
Keywords
design leadership, the creative industry, creativity, creative organizational culture
Abstract

Design leadership with its own characteristics has played a key role in design agencies and a wide range of other organizations in the creative industry. Besides the common features of leadership, the core of design leadership is to innovate and encourage its creative members to develop their creativeness to the greatest possible extent. This outstanding feature of design leadership is closely related to design leadership’s functions and should be emphasized within these. Design leadership’s functions are based upon both the nature of the design process and creative people’s working goals. Not only should the common functions be fulfilled in design leadership, but also the core function must be highlighted to satisfy the nature of design and characteristics of the creative industry. By examining the nature of design leadership and the intrinsic essence of a creative organization, the functions of design leadership are explored. Equally, it is also vital to avoid pitfalls inherent in design leadership, which critically influence its effectiveness. The research purpose of this paper is how to attain effectiveness of design leadership from the perspective of its functions and pitfalls. Also, design leadership within the specified social context of Confucianism has been chosen since this is an example of great significance in China.

Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2014 International Conference on Education Reform and Modern Management
Series
Advances in Intelligent Systems Research
Publication Date
January 2014
ISBN
978-94-6252-001-1
ISSN
1951-6851
DOI
10.2991/ermm-14.2014.111How to use a DOI?
Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jie Ren
AU  - Fangfang Bao
PY  - 2014/01
DA  - 2014/01
TI  - A Study of the Functions and Pitfalls of Design Leadership How Leadership of the Creative Industry Attains Effectiveness
BT  - Proceedings of the 2014 International Conference on Education Reform and Modern Management
PB  - Atlantis Press
SP  - 415
EP  - 420
SN  - 1951-6851
UR  - https://doi.org/10.2991/ermm-14.2014.111
DO  - 10.2991/ermm-14.2014.111
ID  - Ren2014/01
ER  -