Talk about the New Product Development Strategy from the Innovation Level

DOI

10.2991/ermm-14.2014.96How to use a DOI?

Keywords

innovation, products, strategy, position, industrial design

Abstract

The reasonable product development strategy is the key to business. This paper analyzes the characteristics of innovation levels on the difference impact for society and analyzes the financial and other conditions to achieve innovation. According to different technical conditions and different scale of enterprises, enterprises adopt suitable innovation levels in the face of the fierce market competition, and formulate a realistic new products strategy. Through launching new products or increasing the variety of products to existing market. Enterprise will effectively solve the problem of how to position; to expand market share and increase sales. It is more conducive to develop different enterprises according to their own advantage, reduce the management risk of the enterprise, and promote the healthy growth of enterprises.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xuesheng Pei
PY  - 2014/01
DA  - 2014/01
TI  - Talk about the New Product Development Strategy from the Innovation Level
BT  - Proceedings of the 2014 International Conference on Education Reform and Modern Management
PB  - Atlantis Press
SP  - 355
EP  - 357
SN  - 1951-6851
UR  - https://doi.org/10.2991/ermm-14.2014.96
DO  - 10.2991/ermm-14.2014.96
ID  - Pei2014/01
ER  -