The Effect of Services Quality on Tourist Satisfaction and Tourist Loyalty

DOI

10.2991/aebmr.k.210218.001How to use a DOI?

Keywords

Services, Satisfaction, Loyalty, SEM

Abstract

This study explores the influence of service quality variables, tourist satisfaction and tourist loyalty. This study involved 156 tourists who visited the Aditywarman Museum, then analyzed using the SEM method. The results showed that there is a direct influence between the variable service quality on tourist satisfaction and tourist loyalty and an indirect influence between service quality and tourist loyalty through tourist satisfaction variables.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Neffi Sulkaisi
AU  - Idris
AU  - Felia Siska
AU  - Irwan
PY  - 2021
DA  - 2021/02/19
TI  - The Effect of Services Quality on Tourist Satisfaction and Tourist Loyalty
BT  - Proceedings of the 5th Asia-Pacific Conference on Economic Research and Management Innovation (ERMI 2021)
PB  - Atlantis Press
SP  - 1
EP  - 7
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210218.001
DO  - 10.2991/aebmr.k.210218.001
ID  - Sulkaisi2021
ER  -