An Empirical Analysis on Enterprise Microblog

DOI

10.2991/emtc-14.2014.12How to use a DOI?

Keywords

microblog, E-commerce, information spread, forward.

Abstract

As a promising social medium, Sina microblog has been adopted to enlarge their social networks and to prompt their products by more and more enterprises. This paper gives an empirical analysis about information spread of enterprises microblog, discovers the reason why users forward information, describes the spread law of goods information, and proposes some proved advices to improve the efficiency of microblog-based marketing.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Zhang Nan
AU  - Chai Yue-Ting
AU  - Sun Hong-Bo
PY  - 2014/04
DA  - 2014/04
TI  - An Empirical Analysis on Enterprise Microblog
BT  - Proceedings of the 2014 International Conference on Economic Management and Trade Cooperation
PB  - Atlantis Press
SP  - 69
EP  - 75
SN  - 1951-6851
UR  - https://doi.org/10.2991/emtc-14.2014.12
DO  - 10.2991/emtc-14.2014.12
ID  - Nan2014/04
ER  -