Study on Consumer Behavior of Long Stay Tourist in Summer Resort

DOI

10.2991/emss-14.2014.64How to use a DOI?

Keywords

Long Stay Tourist in Summer Resort; consumer behavior; pre-purchasing behavior; consuming behavior; post-purchase evaluation

Abstract

Long Stay Tourism is developed rapidly in recent years, and it is a kind of special interest tourism product and new pension model. Long Stay Tourism in Summer Resort (LSTSR) is most typical. In this paper, the consumers of Long Stay Tourism in Summer Resort are taken as the research object, the investigation methods such as questionnaire, depth interview and literature reference are taken in consideration, the pre-purchasing behaviors are focused, the purchasing &consuming behaviors are researched, and the post-purchase behaviors are evaluated. The conclusions can provide the perfect decisions and scientific basis for the development of product, the improvement of service facilities, and the promotion of product and it can be used for formulating the strategy of market development.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhou Gang
PY  - 2014/11
DA  - 2014/11
TI  - Study on Consumer Behavior of Long Stay Tourist in Summer Resort
BT  - Proceedings of the 2014 International Conference on Economic Management and Social Science
PB  - Atlantis Press
SP  - 295
EP  - 301
SN  - 2352-5398
UR  - https://doi.org/10.2991/emss-14.2014.64
DO  - 10.2991/emss-14.2014.64
ID  - Gang2014/11
ER  -