Marketing Strategies of Enterprise News Planning

DOI

10.2991/emss-14.2014.25How to use a DOI?

Keywords

enterprise news, planning, principles, methods

Abstract

With the improvement of economic development and scientific level in China, competition among enterprises becomes increasingly fierce. Under the influence of this market economy environment, enterprises have to be more concerned about brand image and publicity planning means than before. Therefore, marketing of enterprise news planning has direct influence on the survival and development of enterprises. This paper mainly describes the concept, development, principles and notices of enterprise news planning, and hopefully analysis of this paper can help enterprises do better in news planning.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhang Yong
PY  - 2014/11
DA  - 2014/11
TI  - Marketing Strategies of Enterprise News Planning
BT  - Proceedings of the 2014 International Conference on Economic Management and Social Science
PB  - Atlantis Press
SP  - 110
EP  - 113
SN  - 2352-5398
UR  - https://doi.org/10.2991/emss-14.2014.25
DO  - 10.2991/emss-14.2014.25
ID  - Yong2014/11
ER  -