Proceedings of the 2014 International Conference on Economic Management and Social Science

Several Thoughts on TV Advertising Music

Authors
Lu Hui
Corresponding Author
Lu Hui
Available Online November 2014.
DOI
10.2991/emss-14.2014.15How to use a DOI?
Keywords
TV advertising, music, role, thoughts
Abstract

As the basic element of TV advertising, music is very common in TV advertising and plays a very important role. This paper mainly explains the role of TV music, analyzes problems in its development, and puts forward several thoughts.

Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2014 International Conference on Economic Management and Social Science
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2014
ISBN
978-94-62520-34-9
ISSN
2352-5398
DOI
10.2991/emss-14.2014.15How to use a DOI?
Copyright
© 2014, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Lu Hui
PY  - 2014/11
DA  - 2014/11
TI  - Several Thoughts on TV Advertising Music
BT  - Proceedings of the 2014 International Conference on Economic Management and Social Science
PB  - Atlantis Press
SP  - 64
EP  - 67
SN  - 2352-5398
UR  - https://doi.org/10.2991/emss-14.2014.15
DO  - 10.2991/emss-14.2014.15
ID  - Hui2014/11
ER  -