Research on Marketing Planning of Small and Medium-Sized Enterprises in the Era of “Internet Plus”

DOI

10.2991/aebmr.k.210210.034How to use a DOI?

Keywords

small and medium-sized enterprises, brand marketing, marketing planning

Abstract

Against the background of the rapid development of “Internet +”, big data and digital media era, Chinese small and medium-sized enterprises are confronted with various serious problems in terms of marketing concepts, methods and strategies, whether in the initial stage of the project or in the early and middle stage of attacking the market. In the face of fierce business competition, as to how can small and medium-sized enterprises breakthrough the bottleneck on their brand marketing, there are different methods of new marketing idea with rivals, in order to make the enterprise brand and product breakthrough a success in the market, which thus impact on the purchasing behavior. This article will draw Dongguan Jinwa Food Industry Co., Ltd. as an example to discusses and parse.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lina Fu
PY  - 2021
DA  - 2021/02/21
TI  - Research on Marketing Planning of Small and Medium-Sized Enterprises in the Era of “Internet Plus”
BT  - Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
PB  - Atlantis Press
SP  - 211
EP  - 216
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210210.034
DO  - 10.2991/aebmr.k.210210.034
ID  - Fu2021
ER  -