Study on the Marketing Value of International Fashion Shows

A Case Study of Bosideng’s Debut at New York Fashion Week

DOI

10.2991/aebmr.k.210210.029How to use a DOI?

Keywords

international fashion show, marketing value, Bosideng

Abstract

Bosideng, a well-known China brand, first boarded New York Fashion week on September 11, 2018. The use of international fashion week marketing has a high marketing value, which indirectly promoted the sales growth of Bosideng down garment. Based on the analysis and judgment of marketing value, this paper analyzes the effect of international fashion show on the marketing value of enterprises, and finally puts forward countermeasures and suggestions on the promotion of fashion show marketing to revenue growth.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jiangyun Yu
AU  - Hongzhong Shan
PY  - 2021
DA  - 2021/02/21
TI  - Study on the Marketing Value of International Fashion Shows
BT  - Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
PB  - Atlantis Press
SP  - 186
EP  - 191
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210210.029
DO  - 10.2991/aebmr.k.210210.029
ID  - Yu2021
ER  -