Analysis on China’s Traditional Retail Model

Disadvantages and Optimization Strategies of Traditional Retail Model Based on the New Retail Model

DOI

10.2991/aebmr.k.210210.022How to use a DOI?

Keywords

new retail, traditional retail industry, optimization strategy, online and offline integration, transformation and upgrading

Abstract

With the continuous development of e-commerce, online shopping has gradually become the preferred form of shopping for consumers. At the same time, various online business platforms emerge in endlessly, develop and improve continuously, and the bottlenecks and disadvantages of the original online business and the traditional entity retail mode gradually appear. The trend of the new retail has been unstoppable, and the traditional retail industry is facing a huge impact in this roaring shopping revolution. This paper will use data to analyze the huge impact of online shopping diversion on the traditional retail industry, put forward optimization strategies for the traditional retail industry under the new retail model, and propose structural changes to adapt to the increasingly fierce industrial competition.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lei Zhu
AU  - Xianghong Deng
AU  - Zhuang Wang
AU  - Yaxin Tian
PY  - 2021
DA  - 2021/02/21
TI  - Analysis on China’s Traditional Retail Model
BT  - Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
PB  - Atlantis Press
SP  - 140
EP  - 143
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210210.022
DO  - 10.2991/aebmr.k.210210.022
ID  - Zhu2021
ER  -