Performance Marketing as a Form of Company Promotion: Implementation Issues and Development Prospects

DOI

10.2991/aebmr.k.191225.096How to use a DOI?

Keywords

performance marketing, marketing communications, digital technologies, digital tools, strategic advantages, user interaction

Abstract

The present article studies the features of the development of performance marketing in times of marketing communications changes influenced by digital technologies. The authors classify the factors contributing to the development of the performance marketing concept in Russia, identify problems that companies face when implementing performance marketing as a form of company promotion, develop proposals and recommendations for implementing performance marketing, and define strategic advantages of using performance marketing, associated with the quality of marketing offers in terms of customer service.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Anatoly A. Kizim
AU  - Eduard E. Berezovskiy
AU  - Diana P. Kayfedzhan
PY  - 2020
DA  - 2020/01/07
TI  - Performance Marketing as a Form of Company Promotion: Implementation Issues and Development Prospects
BT  - Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019)
PB  - Atlantis Press
SP  - 538
EP  - 542
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191225.096
DO  - 10.2991/aebmr.k.191225.096
ID  - Kizim2020
ER  -