Research on Consumer Behavior Characteristics of Shawan Town Based on Sensory Marketing

DOI

10.2991/aebmr.k.191225.057How to use a DOI?

Keywords

Shawan Town, consumer behavior, sensory marketing

Abstract

In 2018, the State Council’s government work report proposed that a tourism demonstration area should be created so that tourism and urbanization can develop each other, to look for a “four-in-one” tourism development model for famous site, famous cities, famous towns and famous villages with the help of resources such as famous tourist scenic areas, famous historical and cultural cities and towns and villages, characteristic tourist ancient towns and ancient villages. This article takes consumers in Shawan Town as the research object, and adopts questionnaire surveys and field surveys to investigate consumers’ image recognition and behavior characteristics of Shawan Town, through exploratory factor analysis, consumers’ five-dimensional influence factors of sight, hearing, touch, taste, and smell in the Shawan Town were refined, and put forward suggestions for improvement from these five dimensions, to help Shawan Town better build a famous historical and cultural town.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yiwen Cui
AU  - Qiuling Zhong
PY  - 2020
DA  - 2020/01/07
TI  - Research on Consumer Behavior Characteristics of Shawan Town Based on Sensory Marketing
BT  - Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019)
PB  - Atlantis Press
SP  - 325
EP  - 329
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191225.057
DO  - 10.2991/aebmr.k.191225.057
ID  - Cui2020
ER  -