Research on Innovation of Business Model of Architectural Ceramics Enterprises in a “New Normal” Economy

DOI

10.2991/emle-15.2015.38How to use a DOI?

Keywords

new-normal economy; architectural ceramics industry; business model; Internet plus

Abstract

Based on the visual angle of the "new normal" economy and through the analysis of our country's overall economic trends and architectural ceramics industry development situation, this paper discusses a new business operation model of architectural ceramics enterprises and puts forward new developing route of architectural ceramics enterprises from three main aspects: "Internet plus" action plan, the application of home decoration experience software and brand management.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Aijuan Chen
PY  - 2015/11
DA  - 2015/11
TI  - Research on Innovation of Business Model of Architectural Ceramics Enterprises in a “New Normal” Economy
BT  - Proceedings of the 2015 International Conference on Economics, Management, Law and Education
PB  - Atlantis Press
SP  - 165
EP  - 168
SN  - 2352-5398
UR  - https://doi.org/10.2991/emle-15.2015.38
DO  - 10.2991/emle-15.2015.38
ID  - Chen2015/11
ER  -