Study on Influencing Factors of Travel Intention after Disaster: a Case Study of the 8 August Jiuzhaigou Earthquake

DOI

10.2991/emim-18.2018.138How to use a DOI?

Keywords

Travel Intention; Natural Disasters; Risk Perception; Destination Image Perception; Familiarity

Abstract

The Jiuzhaigou M7 earthquake damaged the Aba’s tourism economy. Almost one year later, Aba’s tourism economy hasn’t recovered to the pre-earthquake level, it is necessary to explore the main factors affecting travel intention after disasters, and then provide more accurate theoretical guidance for the market revitalization. Taking the 8th August Jiuzhaigou earthquake (2017) as an example, this paper uses SPSS and Mplus to conduct factor analysis, structural equating modeling and so on, in order to analyze the main factors of travel intention after serious earthquake through risk perception, destination image perception and familiarity. The results indicate that:(1) There is a significant negative relationship between risk perception and travel intention;(2) Destination image perception and familiarity have no significant relationship with travel intention;(3) However, the three dimensions of destination image perception are positively related to travel intention.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yue Li
AU  - Sha Li
AU  - Baichun Ma
AU  - Yuzhi Liu
PY  - 2018/08
DA  - 2018/08
TI  - Study on Influencing Factors of Travel Intention after Disaster: a Case Study of the 8 August Jiuzhaigou Earthquake
BT  - Proceedings of the 8th International Conference on Education, Management, Information and Management Society (EMIM 2018)
PB  - Atlantis Press
SP  - 688
EP  - 693
SN  - 2352-5398
UR  - https://doi.org/10.2991/emim-18.2018.138
DO  - 10.2991/emim-18.2018.138
ID  - Li2018/08
ER  -