Evolution of Network between Start-up and Consumer: The Role of Trust

DOI

10.2991/emim-17.2017.149How to use a DOI?

Keywords

Startup-consumer network; Tie Strength; Network owner; Trust; Evolution

Abstract

Entrepreneurial network plays a significant role in launching and sustaining a new venture. There are substantial researches discussing how the overall network develops. However, to date, few attention is paid to explore the dynamic evolution of the networks between a new venture and the consumer. After reviewing related literature, this paper proposes a model and corresponding propositions to explain how startup-consumer networks evolve as startups grow on the basis of two key network attributes(i.e., tie strength and network owner)from the trust perspective.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jinyan Lin
AU  - Yanzhao Tang
PY  - 2017/04
DA  - 2017/04
TI  - Evolution of Network between Start-up and Consumer: The Role of Trust
BT  - Proceedings of the 7th International Conference on Education, Management, Information and Mechanical Engineering (EMIM 2017)
PB  - Atlantis Press
SP  - 745
EP  - 751
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-17.2017.149
DO  - 10.2991/emim-17.2017.149
ID  - Lin2017/04
ER  -