Proceedings of the 7th International Conference on Education, Management, Information and Mechanical Engineering (EMIM 2017)

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Construction of the Mode of Practical Training for Entrepreneurial Education in Colleges and Universities-Marketing Specialty Taken as Example

Authors
Wenli Li
Corresponding Author
Wenli Li
Available Online April 2017.
DOI
10.2991/emim-17.2017.89How to use a DOI?
Keywords
Entrepreneurial education; Practical Training; Marketing specialty; Construction; Mode
Abstract

In theface of some problems concerning entrepreneurial education, such as misunderstanding on the concept of entrepreneurial education, limited resources of entrepreneurial education, lack of systematic content in entrepreneurial education and lack of reasonable design and renovation of teaching methods, a design is put forward in this paper based on the consideration of practical training rooms in colleges and universities, the goal of cultivating "double-capable" students, the inclusion of quality of entrepreneurship into the goal system of talent cultivation by colleges and universities as well as the "trinity" of specialized practical training, practical training for entrepreneurial education and on-job practice in order to ensure that students can complete practical training for specialized courses, on-job practice in business objects and practical training for entrepreneurial education and thus their consciousness of innovation, quality of entrepreneurship and the ability to combine theoretical knowledge and practice can be cultivated in a better way.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 7th International Conference on Education, Management, Information and Mechanical Engineering (EMIM 2017)
Series
Advances in Computer Science Research
Publication Date
April 2017
ISBN
978-94-6252-356-2
ISSN
2352-538X
DOI
10.2991/emim-17.2017.89How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

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TY  - CONF
AU  - Wenli Li
PY  - 2017/04
DA  - 2017/04
TI  - Construction of the Mode of Practical Training for Entrepreneurial Education in Colleges and Universities-Marketing Specialty Taken as Example
BT  - Proceedings of the 7th International Conference on Education, Management, Information and Mechanical Engineering (EMIM 2017)
PB  - Atlantis Press
SP  - 439
EP  - 443
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-17.2017.89
DO  - 10.2991/emim-17.2017.89
ID  - Li2017/04
ER  -