A Preliminary Study on the Application of Logistics Distribution Strategy in B2C E-commerce Enterprises

DOI

10.2991/emim-16.2016.320How to use a DOI?

Keywords

B2C e-commerce; Logistics distribution; Third party logistics; Strategy

Abstract

The essence of logistics strategy application is to deliver goods for the customer timely and accurately, but the logistics distribution is a bottleneck in the development of commerce mode of B2C e-commerce environment. The development of electronic commerce has put forward new requirements to the B2C logistics. In this paper, on the basis of analyzing some relatively successful B2C enterprises about their distribution system features, we explore the strategies on logistics distribution for B2C e-commerce.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chun Deng
PY  - 2016/04
DA  - 2016/04
TI  - A Preliminary Study on the Application of Logistics Distribution Strategy in B2C E-commerce Enterprises
BT  - Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
SP  - 1584
EP  - 1588
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-16.2016.320
DO  - 10.2991/emim-16.2016.320
ID  - Deng2016/04
ER  -