Analysis on Marketing Case of Intel Electronic Products

DOI

10.2991/emim-16.2016.290How to use a DOI?

Keywords

Intel; Electronic products; Marketing

Abstract

In recent years, macro-economy is rapidly changed with high-speed development of Internet technology. In addition, the change will be further extended in future development, thereby completely changing traditional business model. Mobile Internet produces the most profound influence in many Internet forms, and it is changing development patterns of many industries. However, actual force driving the society to develop to the direction of digitization and informatization is constant innovation of modern information technology and constant reformation of information products. How to realize marketing of electronic products under new situation has become a major topic that should be solved by the electronic industry. In the research of the paper, the author discusses based on the current situation. Electronic product development condition and marketing strategy of Intel Company are combined for in-depth analysis. It is expected that they can play reference value to certain extent.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jie Niu
PY  - 2016/04
DA  - 2016/04
TI  - Analysis on Marketing Case of Intel Electronic Products
BT  - Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
SP  - 1427
EP  - 1431
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-16.2016.290
DO  - 10.2991/emim-16.2016.290
ID  - Niu2016/04
ER  -