Research of Tourism and Cultural Marketing Operation Model

DOI

10.2991/emim-16.2016.20How to use a DOI?

Keywords

Culture; Tourism and cultural marketing; Mode of operation

Abstract

In modern society, the rapid development of materials, people pay attention to the material from the previous life now began to pursue the spirit of enjoyment and personal experience. In recent years, the tourism industry we have the emergence of new competitive situation, formed a product personal, professional and boutique into a target pattern. Therefore, the pursuit of cultural heritage tourism has become the mainstream thinking of today's society. Based on the conclusions of tourism and cultural marketing, the future development of tourism marketing and cultural tourism products combine propose new marketing approach for future tourism development.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jinghui Qu
PY  - 2016/04
DA  - 2016/04
TI  - Research of Tourism and Cultural Marketing Operation Model
BT  - Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
SP  - 80
EP  - 84
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-16.2016.20
DO  - 10.2991/emim-16.2016.20
ID  - Qu2016/04
ER  -