A University’s Perspectives on International Partnership Management

DOI

10.2991/emim-15.2015.210How to use a DOI?

Keywords

Relationship marketing; Higher education; Partnership management; Partnership characteristics

Abstract

Purpose: to explore the relationship management in universities Design/methodology/approach : Due to the exploring the management issues in partnership, the paper employed a case study approach that focused on a large, modern UK university, used a qualitative methods approach, from a subjectivist, interpretivist and inductive stance, carried out 13 interviews snowball sampling techniques Findings : this paper presents research findings in terms of partnership characteristics; partnership development process; type of partnership and measurement issue Research limitations/implications: this study is conducted in a single case setting wouldn’t generalize findings to all universities; however, it is a pioneer study to reveal the relationship management between universities and its educational partners, which adds knowledge of relationship management in higher education sector.Practical implications: this study benefits to the practitioners in higher education because it helps transform knowledge to action.Social implications: better managed relationship between universities and its educational partners, better we can make our students to be for themselves, relevant organization and whole society.Originality/value : this is the first study of expanding our knowledge of B2B relationship management into higher education setting.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuangnan He
AU  - Xu Huang
PY  - 2015/04
DA  - 2015/04
TI  - A University’s Perspectives on International Partnership Management
BT  - Proceedings of the 2015 International Conference on Education, Management, Information and Medicine
PB  - Atlantis Press
SP  - 1069
EP  - 1075
SN  - 2352-5428
UR  - https://doi.org/10.2991/emim-15.2015.210
DO  - 10.2991/emim-15.2015.210
ID  - He2015/04
ER  -