Proceedings of the 2023 International Conference on Economic Management，Financial Innovation and Public Service (EMFIPS 2023)

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Market Analysis of the Game Industry Based on Survey Questionnaire

Authors
Kaiyuan Liu1, *, Tianyi Sun2
1Nanjing Foreign Language School, Nanjing, Jiangsu, 210008, China
2Qing Pu Middle School, Huaian, Jiangsu, 223002, China
*Corresponding author. Email: 891390373@qq.com
Corresponding Author
Kaiyuan Liu
Available Online 21 June 2024.
DOI
10.2991/978-94-6463-441-9_19How to use a DOI?
Keywords
Game industry; market analysis; survey questionnaire
Abstract

In recent years, China’s game market has been booming. We prepared a survey questionnaire with 18 questions, and 86 people participated in the survey. Questions 1 to 5 show that the proportion of men and women surveyed is equal, and their attitude towards games is relatively neutral. If they want to play games, they prefer to play games on mobile phones. Questions 6 to 9 show that players are moderately engaged in the game and show considerable restraint. Questions 10 to 13 show that game players prefer games such as puzzle and RPG. Chengdu Tianmei (L1) has become one of the most popular game companies in China. Game players value comprehensive evaluation in game experience. Questions 14 to 18 indicate that it is difficult for us to make an accurate judgment on whether China’s game market will move towards oligopoly and buyout in the future. However, the awareness of intellectual property protection in China’s game market is gradually strengthening. Finally, we put forward suggestions on further strengthening intellectual property protection, developing high-quality game products and promoting economic development for the high-quality development of China’s game industry.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 International Conference on Economic Management，Financial Innovation and Public Service (EMFIPS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
21 June 2024
ISBN
978-94-6463-441-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-441-9_19How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kaiyuan Liu
AU  - Tianyi Sun
PY  - 2024
DA  - 2024/06/21
TI  - Market Analysis of the Game Industry Based on Survey Questionnaire
BT  - Proceedings of the 2023 International Conference on Economic Management，Financial Innovation and Public Service (EMFIPS 2023)
PB  - Atlantis Press
SP  - 206
EP  - 214
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-441-9_19
DO  - 10.2991/978-94-6463-441-9_19
ID  - Liu2024
ER  -