Proceedings of the 2023 International Conference on Economic Management，Financial Innovation and Public Service (EMFIPS 2023)

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Green Clothing Products Sense Quality · Consumption Emotion · Purchase Intention

Authors
Qihui Hu1, *
1College of Clothing and Costume Design, Art and Media, HENGXING University, Qingdao, 266100, China
*Corresponding author. Email: 1604509356@qq.com
Corresponding Author
Qihui Hu
Available Online 21 June 2024.
DOI
10.2991/978-94-6463-441-9_26How to use a DOI?
Keywords
green clothing; products sense quality; consumer emotion; purchase intention; brand development
Abstract

At the present stage, in the era of global consumerism, the emergence of “green clothing” is a concrete manifestation of the transformation of the market economy in the field of textiles and clothing. The transformation of the development model of enterprises and consumers’ experience of green clothing products have put forward higher requirements. Based on the literature, the article constructs a theoretical discussion on three levels of green apparel product perception, consumer emotion and purchase intention based on the perspective of green apparel product perception, and explores the value of green apparel product perception through survey method and quantitative analysis. The research results show that green clothing product perceptions have a significant positive influence on consumers’ consumption emotion and purchase intention, and the influencing factors can be listed as environmental responsibility > brand image > green clothing knowledge in order.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 International Conference on Economic Management，Financial Innovation and Public Service (EMFIPS 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
21 June 2024
ISBN
10.2991/978-94-6463-441-9_26
ISSN
2352-5428
DOI
10.2991/978-94-6463-441-9_26How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Qihui Hu
PY  - 2024
DA  - 2024/06/21
TI  - Green Clothing Products Sense Quality · Consumption Emotion · Purchase Intention
BT  - Proceedings of the 2023 International Conference on Economic Management，Financial Innovation and Public Service (EMFIPS 2023)
PB  - Atlantis Press
SP  - 285
EP  - 298
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-441-9_26
DO  - 10.2991/978-94-6463-441-9_26
ID  - Hu2024
ER  -