Objective and Creative Source of Visual Communication Design

DOI

10.2991/emehss-19.2019.14How to use a DOI?

Keywords

Visual communication design; Design objectives; Creative Elements; Differential cognition.

Abstract

For a long time, people only pursue a certain characteristic too much and ignore the dialectical unity between them. This article will start from the functional and artistic aspects of visual communication. How to make people directly understand the content of communication is the key to the entire communication behavior. Analyze the design purpose of visual communication design, how to obtain creative elements, and explore how to present creative materials in the best way and means to achieve the best results and results of the design.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yue Chang
PY  - 2019/06
DA  - 2019/06
TI  - Objective and Creative Source of Visual Communication Design
BT  - Proceedings of the 3rd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2019)
PB  - Atlantis Press
SP  - 65
EP  - 67
SN  - 2352-5398
UR  - https://doi.org/10.2991/emehss-19.2019.14
DO  - 10.2991/emehss-19.2019.14
ID  - Chang2019/06
ER  -