The Impact of Residential Customer Participation on Purchasing Intention: The Mediating Effect of Customer Perceived Valu

DOI

10.2991/emehss-18.2018.92How to use a DOI?

Keywords

Quality value, economic value, social value, emotional value.

Abstract

This study explores the influence of customer participation on purchase intention in the process of commercial residential purchasing from the perspective of customer perceived value. The aim of the study is to construct a model in which the customer participation indirectly influences the purchase intention through the customer perceived value. First of all, the customer participation scale, the customer perceived value scale and the purchase intention scale of the commercial residential buildings were constructed and tested. Data from a sample of 133 buyers showed that customer participation positively influenced purchase intentions and customers perceived value (quality value, economic value, social value, and emotional value) played a mediating role in this positive relationship.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yabing Liu
AU  - Hongliang Yu
AU  - Yihua Mao
PY  - 2018/03
DA  - 2018/03
TI  - The Impact of Residential Customer Participation on Purchasing Intention: The Mediating Effect of Customer Perceived Valu
BT  - Proceedings of the 2nd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2018)
PB  - Atlantis Press
SP  - 459
EP  - 463
SN  - 2352-5398
UR  - https://doi.org/10.2991/emehss-18.2018.92
DO  - 10.2991/emehss-18.2018.92
ID  - Liu2018/03
ER  -