T-C Education Reform of Marketing Based on Six Teaching Points

DOI

10.2991/emehss-18.2018.37How to use a DOI?

Keywords

Six teaching points, T-C, Marketing, Teaching reform.

Abstract

"Six teaching points" is put forward in the implementation of TOPCARES-CDIO teaching reform by Chengdu Neusoft University, which is to optimize teaching process and improve teaching quality. Based on the advanced concept of "six teaching points ", this paper carries out a T-C teaching reform on marketing, redesigns the curriculum objectives, contents and methods, and clarifies the teaching team, teaching conditions and teaching effect. Through this teaching reform practice, we have greatly improved the students' practical ability and the grasping degree of the theoretical knowledge of the course, and we will further improve the T-C teaching reform of marketing course.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xin Zhao
AU  - Qiyong He
AU  - Jia Zuo
PY  - 2018/03
DA  - 2018/03
TI  - T-C Education Reform of Marketing Based on Six Teaching Points
BT  - Proceedings of the 2nd International Conference on Economics and Management, Education, Humanities and Social Sciences (EMEHSS 2018)
PB  - Atlantis Press
SP  - 187
EP  - 190
SN  - 2352-5398
UR  - https://doi.org/10.2991/emehss-18.2018.37
DO  - 10.2991/emehss-18.2018.37
ID  - Zhao2018/03
ER  -