The Effect of Rhetorical Strategies in Advertising English

DOI

10.2991/emcs-17.2017.352How to use a DOI?

Keywords

Rhetoric method; Strategy; Advertising English; Utility

Abstract

Advertising English as an application language, because of its special effect, has gradually emerged from ordinary English and developed into a non-standardized special language. Based on the unique social market economic benefits of advertising, advertising English often use a variety of rhetorical devices to enhance the artistic and appeal of language. This paper mainly carried out an initial research on the rhetoric of English advertisements, and analyzed the different effects of different rhetorical devices in the specific situation.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinzhuo Jiang
AU  - Yue Cui
PY  - 2017/03
DA  - 2017/03
TI  - The Effect of Rhetorical Strategies in Advertising English
BT  - Proceedings of the 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017)
PB  - Atlantis Press
SP  - 1857
EP  - 1860
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-17.2017.352
DO  - 10.2991/emcs-17.2017.352
ID  - Jiang2017/03
ER  -