A Study on the Job Satisfaction of Tour Guides and its Influencing Factors

DOI

10.2991/emcs-17.2017.256How to use a DOI?

Keywords

Tour guide; Job satisfaction; Influencing facotr

Abstract

Tour guide is the soul of the tourism that plays a pivotal role in the tourism industry. The job satisfaction of tour guide will directly affect the service quality of the tour guide. It has become an important issue to explore the factors that affect the job satisfaction the tour guide. This research makes online questionnaires to tour guides who work in Jilin province, and analyzes the results of 196 valid questionnaires, and found that some main problems of effecting the job satisfaction of tour guides, including hardly work intensity, less training opportunities, lack of labor contracts and social insurance and so on. Finally, it puts forward some suggestions such as establishing a reasonable salary system, a standardized training system and a strong guarantee mechanism for tour guides.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunyan Wang
PY  - 2017/03
DA  - 2017/03
TI  - A Study on the Job Satisfaction of Tour Guides and its Influencing Factors
BT  - Proceedings of the 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017)
PB  - Atlantis Press
SP  - 1319
EP  - 1323
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-17.2017.256
DO  - 10.2991/emcs-17.2017.256
ID  - Wang2017/03
ER  -