Analysis on NetEase Games Marketing Mode in New Competitive Environment

DOI

10.2991/emcs-17.2017.33How to use a DOI?

Keywords

Developers; Marketing mode; Informatization; New competitive environment

Abstract

products have an increasingly shorter lifetime, so traditional cost model can not be adapted to new environment any more. In order to adapt to such a highly competitive and changeable market, developers are looking for more preferable marketing modes to stimulate customers' consumption desires. Therefore, how to succeed in marketing and occupy the highest market share of the whole market, is a realistic challenge ahead of a large number of online game developers. This thesis aims to provide a comprehensive analysis of the all marketing modes of the NetEase games in today's new competitive environment, combined with practical working experiences. Based on the problems existing in marketing modes , improvement suggestions will be raised in this thesis.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaowei Zhu
AU  - Haoting Song
PY  - 2017/03
DA  - 2017/03
TI  - Analysis on NetEase Games Marketing Mode in New Competitive Environment
BT  - Proceedings of the 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017)
PB  - Atlantis Press
SP  - 168
EP  - 172
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-17.2017.33
DO  - 10.2991/emcs-17.2017.33
ID  - Zhu2017/03
ER  -