Research into Differential Threshold of Packaging Design

DOI

10.2991/emcs-17.2017.7How to use a DOI?

Keywords

Product packaging; Differential threshold; Design research

Abstract

There are four prerequisites to successfully sell a product. The first is that that product packaging should successfully attract customers. After customers are attracted by the product package, they can have a good impression of the product. Customers become interested in the product are a necessary process for the occurrence of desire to buy and transaction. Product packaging design cannot be separated from the threshold design. The difference threshold is the amount of stimulus change produced by the two differential senses, the least amount of which is the minimum difference between the two stimulus intensities. It is a measure, but is also a measure needed to identify two different stimuli of different intensity, which is called as psychophysics in psychology. This paper analyzes the design of packaging differential threshold. Among the many goods, in order to increase the sales of a product, we must first design its packaging. Good product packaging design allows customers to bring products to a strong visual impact, which attracts the attention of customers, and further win the goodwill of customers, which is completed on the sales process in the first step. However, packaging design should not only pay attention to art, but also pay attention to being scientific to certain degree. Visual impact has a double-sided, too strong visual impact will make eyes easily over-aesthetic, making the product favorability but lower, and too weak visual impact will allow customers to ignore the main value of the product, so the visual impact must be appropriate in the packaging design.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xingguo Xu
AU  - Zongye Lu
PY  - 2017/03
DA  - 2017/03
TI  - Research into Differential Threshold of Packaging Design
BT  - Proceedings of the 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017)
PB  - Atlantis Press
SP  - 35
EP  - 38
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-17.2017.7
DO  - 10.2991/emcs-17.2017.7
ID  - Xu2017/03
ER  -