Proceedings of the 2016 International Conference on Education, Management, Computer and Society

On Evaluation of Costume Brand Communication

Authors
Jie Yang
Corresponding Author
Jie Yang
Available Online January 2016.
DOI
10.2991/emcs-16.2016.515How to use a DOI?
Keywords
Costume brand; Communication effect; Effect evaluation; Mode
Abstract

This essay aims to explore how to evaluate the effect of costume brand communication. The author concludes that evaluating the effect of brands communication through three aspects--the market environment, brands performance and consumers’ mindset-- is a relatively passive mode. The pro-active concept is to evaluate the communication effect before and while the plan is carried out in order to adjust and improve the communication plan dynamically. The effective evaluation of communication should be result-oriented, but this doesn’t mean to cater to consumers like water. On the contrary, to measure consumers is to shape them more effectively.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Conference on Education, Management, Computer and Society
Series
Advances in Computer Science Research
Publication Date
January 2016
ISBN
978-94-6252-158-2
ISSN
2352-538X
DOI
10.2991/emcs-16.2016.515How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jie Yang
PY  - 2016/01
DA  - 2016/01
TI  - On Evaluation of Costume Brand Communication
BT  - Proceedings of the 2016 International Conference on Education, Management, Computer and Society
PB  - Atlantis Press
SP  - 2049
EP  - 2053
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-16.2016.515
DO  - 10.2991/emcs-16.2016.515
ID  - Yang2016/01
ER  -