Fields and Effects of Corporate Citizenship Participating in Public Welfare

DOI

10.2991/emcs-16.2016.491How to use a DOI?

Keywords

Corporate citizenship; Corporate social responsibility; Public welfare; Fields; Effects

Abstract

With more expectations from all kinds of stakeholders, corporations play an important role in society development. As one of corporate social responsibility, public welfare which corporations take part in has become more and more popular in the world. Thus, the notion of the corporate citizenship is a significant transition in corporate consciousness as organizations look beyond their own definition and experience to see the broader issues. We propose the new understanding of the corporate citizenship. And then we recognize six major fields of corporate citizenship participating in public welfare, including disaster relief, poverty reduction, education support, environmental protection, community service and customer/employee satisfaction. After that, effects can be provided from corporation by participating in public welfare, that is, public welfare is not only an important productivity but also can establish the corporate citizenship image. Future research on corporate citizenship would be strengthened in the relationship between competitive advantages and public welfare.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xueying Tian
PY  - 2016/01
DA  - 2016/01
TI  - Fields and Effects of Corporate Citizenship Participating in Public Welfare
BT  - Proceedings of the 2016 International Conference on Education, Management, Computer and Society
PB  - Atlantis Press
SP  - 1954
EP  - 1957
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-16.2016.491
DO  - 10.2991/emcs-16.2016.491
ID  - Tian2016/01
ER  -