Research of the Application of Data mining in Bank Personal High Quality Customer Management

DOI

10.2991/emcs-16.2016.408How to use a DOI?

Keywords

Customer relationship management; Data mining; Banks

Abstract

With more and more foreign financial institutions entering Chinese market, financial industry will face more competitions in fighting for high quality customers and expanding market share of new business. How can financial industries find the most effective customers and how to develop a competitive business, "data mining" technology arises at the historic moment. The value of the application of data mining technology is to help financial enterprises analyze the key factors that affect their business, then to help financial enterprises increase revenue, reduce costs, and to make the decision-making of financial industry management be more scientific and customer analysis be more accurate. This paper introduces the data mining and data preprocessing and carries out the application research of the personal quality customer management based on data mining technology.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yi Zhang
PY  - 2016/01
DA  - 2016/01
TI  - Research of the Application of Data mining in Bank Personal High Quality Customer Management
BT  - Proceedings of the 2016 International Conference on Education, Management, Computer and Society
PB  - Atlantis Press
SP  - 1631
EP  - 1634
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-16.2016.408
DO  - 10.2991/emcs-16.2016.408
ID  - Zhang2016/01
ER  -