Research on the Counselors Publicity Strategy based on Internet+

DOI

10.2991/emcs-16.2016.289How to use a DOI?

Keywords

Internet+; Counselors advocacy work; Communication Study; Micro-letter; Strategy research

Abstract

With the rapid development of mobile communication technology and the increasing popularization of smart mobile devices, the mobile Internet era has come, leading to great changes in contemporary university students' life and learning.objective: Basing on Internet+ perspective, studies on counselors publicity strategy, and provides policy advice to its smooth and effective conduct counselor advocacy work. Method: This paper studies new propagation characteristics of the New College Counselors from the perspective of communication; Through research model, analyze the opportunities and challenges of counselors publicity based on Internet+ ; And we chose Micro letter as the representative, and analyze innovative practice of counselor publicity strategy of Internet+; Finally analyze problems and solutions of counselors promotional strategies based on Internet+. Results: The successful application of micro letter on counselor publicity work. Conclusion: Internet+ counselors publicity strategy can improve the efficiency of its counselors, and provides policy advice to its smooth and effective conduct counselor advocacy work.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jingjing Gao
PY  - 2016/01
DA  - 2016/01
TI  - Research on the Counselors Publicity Strategy based on Internet+
BT  - Proceedings of the 2016 International Conference on Education, Management, Computer and Society
PB  - Atlantis Press
SP  - 1173
EP  - 1176
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-16.2016.289
DO  - 10.2991/emcs-16.2016.289
ID  - Gao2016/01
ER  -