Analysis Effectiveness and Stability of Corporate Marketing Network

DOI

10.2991/emcs-16.2016.120How to use a DOI?

Keywords

Corporate marketing network; Endogenous model; Complex network; Effectiveness; Stability

Abstract

Actual corporate marketing network tend to have a large and complex network structure, which affect the operation of enterprises and even dominate marketing network. Based on complex network theory, stability and effectiveness of the definition of corporate marketing network, the establishment of the enterprise network marketing raw form model to analyze effective and stable corporate marketing network features.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaohong Qin
AU  - Jing Ma
PY  - 2016/01
DA  - 2016/01
TI  - Analysis Effectiveness and Stability of Corporate Marketing Network
BT  - Proceedings of the 2016 International Conference on Education, Management, Computer and Society
PB  - Atlantis Press
SP  - 500
EP  - 504
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-16.2016.120
DO  - 10.2991/emcs-16.2016.120
ID  - Qin2016/01
ER  -