A Comparative Analysis of B2C Cross-border E-commerce Platforms: the AliExpress and the DHgate
- DOI
- 10.2991/emcs-16.2016.107How to use a DOI?
- Keywords
- AliExpress;DHgate; Comparative Analysis; B2C; Cross-border E-commerce
- Abstract
As the most promising blue ocean industry, B2C cross-border e-commerce is growing rapidly with the support of country's policies. This paper takes two of the country`s biggest B2C cross-border e-commerce platforms as research objects, uses the method of comparative analysis to analyze them aims to provide reference for building and enhancing the B2C cross-border e-commerce platforms and businesses. The AliExpress is a subsidiary of Alibaba which faces to the global market and it aims at building communication between small and medium enterprises and wholesalers. DHgate was established in 2004, helps Chinese`s SMEs to take advantage of cross-border e-commerce platform to the world market. In the condition of merchants settled, DHgate is more lenient than the AliExpress. In the logistics, DHgate supports more logistics ways, and it provides a more convenient online delivery service, simplified the sellers` logistics delivery processes. And AliExpress has advantage in withdrawing via RMB accounts, and DHgate has advantage in withdrawing via US dollars accounts. Besides, AliExpress can offer more marketing tools to the sellers, and the DHgate has more diverse marketing methods.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dehui Li PY - 2016/01 DA - 2016/01 TI - A Comparative Analysis of B2C Cross-border E-commerce Platforms: the AliExpress and the DHgate BT - Proceedings of the 2016 International Conference on Education, Management, Computer and Society PB - Atlantis Press SP - 448 EP - 451 SN - 2352-538X UR - https://doi.org/10.2991/emcs-16.2016.107 DO - 10.2991/emcs-16.2016.107 ID - Li2016/01 ER -